Madame is a leading women’s fashion brand in India. The brand was introduced in the early 80s but ventured into direct retailing in 2002. Madame aims at dressing the women of the country in the latest fashion styles. The first exclusive flagship Madame store was launched in Mumbai, after which the brand explored the franchise business. Today, Madame operates 60 exclusive stores across India which are a healthy mix of franchise stores and company-owned stores. The brand aims at operating 100 exclusive stores in the near future. Madame guarantees 100% customer satisfaction to its shoppers and trains its staff in accordance with its policies.