O’2 Nails India, a retail fashion brand in the nail care domain, was launched in 2018. The brand is India’s first digital nail art boutique that commenced its business operations by establishing its first outlet in DLF Mall of India. Today, O’2 Nails India operates over three boutiques in the cities of Delhi NCR, Hyderabad and Bengaluru. The brand has served more than 2000 clients since its establishment and has made a sizable profit in the last few years. The brand takes pride in using chemical-free gel solutions and colours for its various nail enhancement services and aims to introduce AR/AI concepts in its IoT based design offerings.