New U is a beauty retail brand that has been established under the famous brand Dabur. New U aims to enhance the retail shopping experience of buying personal care products by offering one of the largest ranges of beauty care products from all over the world in one single store. Each New U store flaunts a unique and an interactive layout, highly trained staff, year-round bargains and sales, and the highest quality of products on its shelves. New U also exclusively offers some products from the popular international brands like Beauty Formulas and QVS to consumers in India.