Established in 2000, the Founders and brother duo – Sachin and Suneet Kharbanda, started the company with a dream of producing clothing that uses the best quality fabrics and materials, international styling, the newest trends in cutting, and exquisite patterns. The brand made it possible by curating its vision into reality. The stores are adorned with a diverse selection of clothing, including Kurtis, office attire, western attire, partywear, and Indo-western attire, which draws the attention of affluent customers. The collection is highly sought after due to its universal appearance and feel as well as its affordable prices.