Mad Over Donuts, founded by Lokesh Bharwani, started with the launch of its first outlet in New Delhi, in 2008. The brand opted for a vertical expansion strategy and established around 58 outlets in 4 cities by 2019. Today, Mad Over Donuts is the biggest donut brand in India. The brand believes in serving happiness with each purchase of its handmade donuts and waffles. Consumers can buy around 24 varieties of donuts at any Mad Over Donuts outlet, from the categories of Signature Donuts, Speciality Donuts and Classic Donuts. The brand also serves bite-sized donuts along with a selective range of beverages at its outlets.